Client: Škoda Auto Deutschland
Lead Agency: Jacaranda Marketing
Publication: Website & social media channels of We Love Cycling
Format: Event & lifestyle photography
VIP Guests: Sebastian Ströbel, Johann von Bülow, Oliver Mommsen
Objective of the Production
To visually accompany and document the Škoda Veloteam events with a focus on emotion, community, athletic performance, and the Škoda brand universe. The goal is to create authentic, dynamic, and versatile imagery for digital communication and brand activation via We Love Cycling.
Content & Photography Focus
- Sporting Action: Capturing amateur riders and VIPs during the races – in motion and at the finish line
- Brand Visibility: Integrating Škoda branding (flags, jerseys, start/finish arches, vehicles, etc.) into the visual narrative – subtle yet recognizable
- Emotion & Atmosphere: Candid moments, team spirit, exhaustion and joy at the finish, handshakes, hugs, laughter – the “magic in between”
- VIP Coverage: Personal impressions and interactions with prominent participants – in action and with fans or teammates
- Behind-the-Scenes: Insights into preparation, logistics, teamwork, and the event community
- Social Media Compatibility: Horizontal and vertical formats with strong composition, suitable for stories, feeds, reels, and banners
Special Requirements
- Flexibility & Speed: Ability to quickly adapt to changing light and event dynamics
- Content Usability: Images that work both as storytelling content and for branding purposes
- Diverse Imagery: A mix of reportage, portrait, detail, and wide-angle shots for varied editorial use
Context / Project Aim
The Škoda Veloteam initiative represents passion, teamwork, and accessibility in cycling. These photography assignments are designed to visually convey that spirit – capturing real people in motion and the emotional connections that define the sport.
With prominent support from actors such as Sebastian Ströbel, Johann von Bülow, and Oliver Mommsen, the events also gained additional media and social reach.
