The images in this portfolio were taken during the 20th Škoda Best Dealer Award event in Cape Town.
They represent a curated selection capturing the overall atmosphere, scenery, and highlights of the Cape Town region – not the full set of personalized content produced for the participants.
Photography Briefing – Škoda Best Dealer Award 2018
Event: 20th Škoda Best Dealer Award
Client: Škoda Auto
Location: Cape Town, South Africa
Date: April 2018
Duration: 3 days
Target Group: Škoda’s top-performing international dealers
Lead Photographer: Lars Wehrmann
Team: 2 supporting photographers
Project Objective
The goal of this assignment was to provide full visual coverage of the 20th Škoda Best Dealer Award event in Cape Town. The event brought together Škoda’s most successful global dealership partners for a unique experience filled with exclusive locations, activities, and evening events.
Scope of Work
- Comprehensive event documentation over three days, including:
- Welcome events and group gatherings
- Driving experiences and the Škoda Oldtimer Rally
- Visits to iconic locations:
- Stellenbosch wine estate
- Camps Bay
- Cape Town city
- Cape of Good Hope and more
- Evening galas and the official award ceremony
- Production of approximately 80 customized photo books:Each participant received a tailor-made visual keepsake including:
- Personal images from the activities they took part in
- A curated selection capturing the overall atmosphere, scenery, and highlights of the Cape Town region
- Photo book design in accordance with Škoda’s corporate branding guidelines
- Print production and global shipping coordination of all finished books
Deliverables
- Full photographic documentation of the event (daily editing & backup workflows)
- 80 personalized photo book layouts
- Final book files delivered print-ready
- Coordination of high-quality printing and international distribution
